They are designed for a specific user profile
Feb 17, 2024 3:08:05 GMT -7
Post by account_disabled on Feb 17, 2024 3:08:05 GMT -7
A home page is not the same as a landing page. When designing a digital marketing strategy, it is very important to differentiate the destination pages or landing pages from the home page or home page . Landing pages are pages that are designed for a specific marketing campaign. With a single, very specific call to action and almost always of limited duration (for example, getting a discount coupon or registering for an event). Both types of pages are important for brand positioning but, unlike the home page, landing pages should not present all the company's services or address the entire target audience.
Landing pages have great potential for email marketing, which you can take advantage of with the editor to create custom Brevo landing pages . Elements of a website home Customer Phone Number List page A home page is a composition of different elements. Next, we are going to see which are the most common and the best practices for using them: Main image: the value of the first impression Just below the header with the logo and the main menu, the main image will constitute a crucial first impression to position your business and your brand. A fairly popular option is a slider or carousel with a few rotating images.
The carousel has the advantage of easily making several messages or value propositions visible with dynamism, so that the visitor can choose, but it also has the risk of dispersing attention. A still image allows you to convey a unique and stronger message. It all depends on your priorities. Another alternative that allows you to convey dynamism is to include a short video instead of a main image. Navigation menus: the simpler the better The menu or menus that support navigation are a leading element on the homepage of any website. As we anticipated above, the best practice is to design a main navigation menu as short as possible , with the help of drop-down menus.
Landing pages have great potential for email marketing, which you can take advantage of with the editor to create custom Brevo landing pages . Elements of a website home Customer Phone Number List page A home page is a composition of different elements. Next, we are going to see which are the most common and the best practices for using them: Main image: the value of the first impression Just below the header with the logo and the main menu, the main image will constitute a crucial first impression to position your business and your brand. A fairly popular option is a slider or carousel with a few rotating images.
The carousel has the advantage of easily making several messages or value propositions visible with dynamism, so that the visitor can choose, but it also has the risk of dispersing attention. A still image allows you to convey a unique and stronger message. It all depends on your priorities. Another alternative that allows you to convey dynamism is to include a short video instead of a main image. Navigation menus: the simpler the better The menu or menus that support navigation are a leading element on the homepage of any website. As we anticipated above, the best practice is to design a main navigation menu as short as possible , with the help of drop-down menus.