Who have the power
Dec 25, 2023 22:29:27 GMT -7
Post by account_disabled on Dec 25, 2023 22:29:27 GMT -7
CTA inbound marketing service How to choose the right influencer? Before proposing a working relationship with any influencer, it is vital that you are clear about the buyer persona you want to reach. By knowing your buyer persona you have already established what their goals are, what social networks they are on, their purchasing habits and behavior. You compare this information with the influencer's data to determine who—or who—can benefit your brand. The points you should consider are: Social networks in which it has a presence Not all influencers have the same presence on all social networks, it may be that someone has many followers on Instagram but no one sees their posts on Facebook. When analyzing influencer options you must make sure that their followers are on the same platforms as your target and buyer personas.
Although the social network that suits you may vary, the most used platforms for influencer marketing are Instagram, Facebook and YouTube , since their modality lends itself to the promotion of content. Public image Before trying to establish a working Phone Number List relationship with an influencer, you have the responsibility, as a company or agency, to verify that their social profile fits the vision, values and mission of the company . Just as it is important to know if your platform aligns with your niche, it is a good idea to corroborate data about your career, both positive and negative . The last thing you want is for it to cause a deterioration in your brand's image because the influencer has an old scandal that clashes with the image that your company wants to portray.
Engagement on your social networks Another factor to consider, and of great importance, is engagement . Even though an influencer has a high number of followers, if they do not establish conversations with them, constantly publish on their profile and share their opinion on the topics they handle, then there is no precedent for their power to convince their audience. Followers are one aspect of the metric that can be faked, with the purchase of bots or other fraudulent techniques to increase this number. However, the engagement percentage is somewhat more elaborate, as it shows that people constantly invest their time to react, comment or share the content published by an influencer. Niche in which it is established Just because an influencer has a high number of followers does not mean that working with them will have the expected impact , for that it is necessary to choose the person - or people - who is positioned in the correct area, with a platform that can lend itself to your purpose.
Although the social network that suits you may vary, the most used platforms for influencer marketing are Instagram, Facebook and YouTube , since their modality lends itself to the promotion of content. Public image Before trying to establish a working Phone Number List relationship with an influencer, you have the responsibility, as a company or agency, to verify that their social profile fits the vision, values and mission of the company . Just as it is important to know if your platform aligns with your niche, it is a good idea to corroborate data about your career, both positive and negative . The last thing you want is for it to cause a deterioration in your brand's image because the influencer has an old scandal that clashes with the image that your company wants to portray.
Engagement on your social networks Another factor to consider, and of great importance, is engagement . Even though an influencer has a high number of followers, if they do not establish conversations with them, constantly publish on their profile and share their opinion on the topics they handle, then there is no precedent for their power to convince their audience. Followers are one aspect of the metric that can be faked, with the purchase of bots or other fraudulent techniques to increase this number. However, the engagement percentage is somewhat more elaborate, as it shows that people constantly invest their time to react, comment or share the content published by an influencer. Niche in which it is established Just because an influencer has a high number of followers does not mean that working with them will have the expected impact , for that it is necessary to choose the person - or people - who is positioned in the correct area, with a platform that can lend itself to your purpose.